Rosana Paredes Studio
INDUSTRY
E-commerce
CLIENT
Rosana Paredes Studio
YEAR
2025
MY ROLE
Designer
about.
Rosanaparedesart.com is the official online portfolio and store for Rosana Paredes, a contemporary visual artist known for her textured, abstract works rooted in nature, emotion, and spirituality. The site was designed and developed as a digital gallery and e-commerce platform to showcase her art, connect with collectors, and make original works available for purchase globally. The clean, minimal aesthetic puts the focus entirely on the art, while subtle animations and thoughtful UX elements guide visitors through an immersive experience.
challenge.
The project began with minimal assets—a small collection of images and no existing website or digital presence. The primary challenge was to translate Rosana's highly tactile and emotive physical art into a cohesive, digital-first experience that felt just as personal and expressive. We also needed to create a seamless online store that matched the look and feel of her brand without overwhelming the artwork or the user journey.
result.
The final site offers a beautiful and intuitive platform that elevates Rosana's artwork and makes it accessible to a wider audience. Since launch, the site has seen a steady increase in both traffic and inquiries from collectors and galleries. Rosana now has a professional, easy-to-manage online presence that reflects the depth of her creative work while enabling her to grow her audience, sell directly, and build lasting connections through a thoughtfully crafted digital space.
